June is Pride Month, commemorating the Stonewall riots in June 1969, when lesbian, gay, bisexual, transgender, queer, and other sexual and gender nonconforming (LGBTQ+) persons fought back against police violence and state oppression.Ĭonsidered the formal beginning of the ‘gay rights’ movement, Pride is first and foremost about visibility - which is why the main event of every Pride celebration is a parade.īut since everything gets co-opted under capitalism, June is also the month when corporations post rainbow versions of their logos, in the hopes that this gesture will get them noticed, and hopefully translate into more sales or favorable brand awareness. Image from Twitter user posted on 6/18/22